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2014-2016 Strategic Plan


Since the organization’s start in 1985, The Right Place has provided a strategic vision for long-term, sustainable economic growth in West Michigan. That vision has resulted in success after success, leading to over 40,000 jobs in the region and billions in capital investment.

As a result of The Right Place’s business retention, expansion, and attraction efforts over the past five years, over 11,000 West Michigan citizens now have full-time, quality jobs today, injecting over $370 million in new disposable income into West Michigan retail businesses, restaurants, and other local establishments. This next strategic plan intends to build on that legacy of success and take West Michigan’s economy to a new level.

The following pages outline the details of this plan, including specific initiatives The Right Place will engage in over the next three years. These initiatives focus both on improving the region’s economic underpinnings, such as infrastructure and talent, as well as spurring investment in several strategic areas of future economic growth.


Click on the image below to download the full 2014-2016 Strategic Plan.