Katrina leads The Right Place’s marketing team and brings over a decade of marketing, consulting, and economic development experience to this role. She is responsible for overseeing RPI’s marketing, communications, and events strategy and ensuring alignment with the organization’s goal to drive economic growth and prosperity in the Greater Grand Rapids region.

Past Experience:

Katrina joined The Right Place in 2025 after working in the marketing technology and fundraising consulting spaces. In those roles, she led large-scale digital marketing projects, advised clients on optimizing their marketing tech stack, and streamlined marketing operations processes. She started her career in economic development at Ann Arbor SPARK where she worked on business retention and attraction projects and helped to establish a newly formed partnership between SPARK and the Economic Development Council of Livingston County (EDCLC).

Education:

• Master of Business Administration | Oakland University
• Bachelor of Arts, Communication Studies & Spanish | University of Michigan, Ann Arbor